Susan K. Otten, principal of Otten Associates, is a long time veteran of the computer industry with over 20 years of marketing experience. A marketing professional with 15 years at Apple Computer, she was responsible for all demand generation activities for Apple's Business Division. Sue built a process to deliver 3000+ seminars annually in the U.S. and Canada, and whose content was leveraged worldwide. Sue's team was also responsible for marketing integration, co-marketing programs, reseller, consultant and VAR channel programs, field communications, and small business market development.

Sue now is helping other companies with their sales and marketing strategy, as she established Otten Associates, a consulting and program management firm in 2000. Otten Associates is helping clients with sales and marketing strategy, demand generation programs and events, field marketing, communications marketing, teambuilding, market research and channel programs. Her varied client list includes companies from the entertainment, healthcare, software, Internet infrastructure, manufacturing, retail, services, and technology sectors.

Sue has been an active member of the Computer Event Marketing Association, serving on the Executive Board and presenting regularly at annual conferences. She has experience teaching marketing courses at the MBA level, specializing in teaching with real world situations. She is also an expert on Virtual Team Management and Telecommuting, as she is published and has presented to a variety of audiences on the subject.

Sue is a graduate of University of Minnesota and has earned an MBA from Benedictine University. She and her husband Ron recently moved with their children, Garrit, and Gretja, to Houston, Texas. She is active in her church and her kids’ athletic activities, and is training for her second marathon.